What I did: Directed, shot, edited. Massive thanks to Vinh Bui for the wrangling of human beings, Joaquin Sabarots for having exquisite taste, Corey Gedrose for the voice of a champion, and Michael Robelli for falling on purpose…again…and again…and again.

Our team put together a 360 degree campaign that vowed to change expectations of women’s basketball. It worked. With increased attendance average and the first sellout since the building opened, our executions brought Women’s Basketball back to the city of Eugene with a superhero twist.

I shot, edited, and produced weekly radio ads for all games and the TV broadcast spots which aired on ESPN, FS1, ESPN2, and Pac-12 Networks.