Men's Wearhouse

THE ASK: Choose a minority in America that was underrepresented in advertising. We settled on budding black professionals in America, ages 27-33. When searching for business clothing, Men’s Wearhouse is seen as expensive and ill-fitting and in addition doesn’t offer many options for men of color. It is often overlooked for other brands that offer cheaper options. Goals for this campaign included highlighting the confidence, professionalism and uniqueness these men already possess.