THE ASK: Bring NASCAR to millennial fans through humor.
What I did: Shot, edited, and produced the film. I played the role of project manager throughout the duration of the campaign to ensure deliverables were completed on time in addition to helping with research and strategy.
We were selected to pitch to the client and made it through to the final round.
Traditional
Digital
The Team:
Copywriting: Corey Gedrose
Art Direction: Allison Trujillo
Strategy: Matt Dzwilewski
Account: Mitch Olive